Brainstorming: The Search for the Big Idea
It rarely lives in the same place more than once. Its voice is constantly changing and it inhabits a new host at every turn. It can arrive in a hot, morning shower, in a car stuck in bumper-to-bumper...
View ArticleWant Free Press? Become A Source
How do you, as a business owner, get your name out to more journalists so that they include you and your business in their publications? Become a source. It’s a practice seen in both local and national...
View ArticleStevens & Tate Marketing and Endora Digital Solutions Announce Lend A Hand...
Stevens & Tate Marketing and Endora Digital Solutions is pleased to announce our Lend A Hand Marketing Giveaway! In recognition of the challenges that many organizations are facing today, we are...
View ArticleHappy Halloween From Stevens & Tate and Endora Digital Solutions
Stevens & Tate and Endora Digital Solutions would like to wish you a happy and safe Halloween.
View ArticleGenerating Great Brainstorming in Advertising
At Stevens & Tate, it would be an understatement to say we do a lot of idea/concept generation. Over the past few decades, I’ve tried to put my finger on which components create the most hospitable...
View ArticleWhere Reality Meets Advertising: A New Opportunity From North Of The Border
Looking for something new? In a universe where advertisers are constantly looking for that next great place to expose their must-have products to the marketplace, it’s becoming more and more difficult...
View ArticlePandering Your Way To Profits? Most Likely Not.
Everyone in business today feels the need to do more with less; fewer people and smaller budgets. Sure, it’s 2010 and things were supposed to be better by now, but many marketing professionals are...
View ArticleThe Super Bowl Shuffle for Advertisers
This January, marketing mainstays like FedEx, General Motors and Pepsi announced that they would be opting out of this year’s ad extravaganza, the Super Bowl. Adverting Age has recently run an article...
View ArticleWill Your Brand be Increasing Mobile Advertising in 2011?
A new survey showed that nearly every brand asked is planning on spending more on mobile advertising this year. In this article from Brandweek, they discuss how, despite these claims, may brands are...
View ArticleNew Study Shows America’s Biggest Spenders Are Grandparents
In an article by eMarketer earlier this week, they discuss a new study that found that grandparents are some of the biggest spenders in this current economy. There is some interesting data in their...
View ArticleDelivering quality content…the whys, whats and hows
By Mark Brownlow The experts have apparently decided that content marketing is back for 2011: last year’s self-titled social media gurus are updating their bios as we speak. The new (old) mantra is...
View ArticleStay Top Of Mind By Engaging Prospects With Relevant Emails
If you are like most homebuilders, you spend significant dollars to attract home shoppers to your communities or website…now what? Keep them engaged with your brand by developing a solid email program...
View ArticleRay Ban Stays Brand Loyal
I’ve decided I want to a new pair of sunglasses. And not just any old sunglasses – I want Ray Bans! Of course I do. If I haven’t mentioned it before I will now – I am a slave to packaging. I love...
View ArticleNow I Am Stuck On Band-Aid® 54 Ways
So I have a cut on my finger from yard work and I go to the local drugstore to get my adhesive bandage. Funny, but as I typed that, it doesn’t sound right. We call tissues- Kleenex®, just as we call...
View ArticleSo Long Borders
We are 14.3 trillion in debt as a country, you would have to spend $1 million a minute for 27 years, 2-1/2 months to pay it off on 10/01/2038. This economy seems to be affecting big business as this...
View ArticleDeath of Traditional Outlets Has Been Greatly Exaggerated
Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems...
View ArticleAd Agency News: Back-to-School Retailers Use Blackboard Ideas in iPad Age
The forecasts for back-to-school sales are important, both as major contributors to many retailers’ yearly numbers but also as an indicator of whether holiday sales will be good or bad. Most experts...
View ArticleAdvertising News: Can Personalized Ads Save Magazines?
“Popular Mechanics,” HP offer case study By Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard...
View Article20 Years Later, Start Up Lessons From a Chicago Ad Agency
Typically when you start a new business, you have no idea what you are getting into or the curves along the way. Being in this position today and having survived 20 years, I feel this list will help...
View ArticleAcademy Awards Emotional Engagement: Advertising Odds On Who Will Win
OK, so here’s the scoop. If you are an advertiser that spent anyplace from $1.65 million to $1.8 million dollars to advertise on the Oscars this coming Sunday and are looking for some insurance that...
View ArticleWhat Journalists Need to Know About Web Design
Author: Casey Frechette | March 14, 2013 | Poytner Seminars Fifty milliseconds. That’s how quickly visitors can form strong,long-lasting impressions about your news or information website. But they...
View ArticleShazam Introduces Engagement Metric for TV Ads Focus Is On Second-Screen...
Author: David Taintor | June 19, 2013 | AdWeek In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users’ engagement with TV spots...
View ArticleWho is Alex Trebek?
CBS took a gamble on Jeopardy 30 years ago. It has had to stay fresh by doubling the question values and adding video clues via The Clue Crew in 2001. And then a stroke of luck and good decision making...
View ArticleTips To Make Your Email Marketing Program Most Effective
Over 100 billion business emails are sent and received each day. With this high volume, it’s crucial to make your emails stand out. A smart email program provides opportunities to effectively...
View ArticleWhy Your Web Copy Is Missing the Mark (and How You Can Fix It)
Tara Chila | July 30, 2014 | MarketingProfs Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits,...
View ArticleBest Billion Campaign Ever
It’s no surprise H&R Block has a certain open window to advertise. The use of that window this year and last, is so strong and so compelling that any average millennial will dive deeper into this...
View ArticleHere Are the Year’s 10 Best-Perceived Brands
Kristina Monllos |January 14th 2014| AdWeek Amazon’s foothold of the online retail space, as well as the company’s success branching out into the media streaming space and telephone market, has earned...
View ArticleSeven B-to-B Marketing Trends That Will Shape 2015
Kate Maddox |January 2014| AdAge Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. “We need b-to-b to be more human,” said Andy...
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